Innovative insulationPrimaLoft
At the cutting edge of keeping you warm
Primaloft® insulation technology delivers superior warmth, softness, and lightweight comfort, making it a go-to choice for premium performance outerwear. Engineered to offer excellent thermal efficiency while remaining breathable and water-resistant, it ensures reliable protection in changeable outdoor conditions. With its ability to maintain warmth even when wet, Primaloft® enhances the functionality and comfort of countrywear designed for both elegance and endurance.
Primaloft benefits
Using up to 100% recycled materials
At PrimaLoft there is a huge emphasis on sustainability and reducing our impact on the planet. As well as being made from recycled materials, PrimaLoft products are made to be recycled, meaning they can be remade and repurposed again and again.
CARE ADVICEHow to look after your PrimaLoft jacket or gilet
Follow a few simple steps and keep your insulated outerwear in prime condition.
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